Kia has revealed a new concept version of its forthcoming Tasman pick-up truck.
The Tasman WKNDR is designed for outdoor living and follows on from the Kia PV5 WKNDR concept unveiled at SEMA last year.
The Kia Tasman WKNDR gets imposing 35-inch all-terrain tyres, putting it in the same category as Arctic Truck conversions of familiar models like the Toyota Hilux and Isuzu D-Max.
There are also flared wheel arches and integrated rails for securing loads on the load bed.
It gets plenty of grab handles, and meaty towing eyes on both the front and the rear bumper. The front bumper also has a winch integrated into it.
The Tasman will be launched in Asia and Australia, as well as markets in the Middle East, and will be available with both combustion engine and battery electric versions. There are currently no plans for it to be available in Europe, although Kia has considered the option, especially as it has an electric powertrain option.
Pick-up truck sales have been declining in Europe and sales in the UK are expected to fall heavily after the government introduced new taxation rules for the benefit in kind personal tax.
Kia has previously said it would launch two new pick-up truck models, both of which will be electrified. While the Tasman is the first, a second mid-sized pick-up model will be launched in the United States.
Although no further details were given, Kia President and CEO Ho Sung Song said a pick-up truck for the US was in development, and that further details would be revealed soon.
"We are now seriously studying how to get into the pickup truck market in the United States through a different model that is not the Tasman," Kia CEO Ho Sung Song said at briefing ahead of the Seoul Mobility Show.
"We have to develop different, new segments for our business. One is the light commercial vehicle segment, another is the pickup truck segment," he added.
Kia will provide further details at their upcoming Investor Day on 9 April.
The Tasman WKNDR was unveiled at the Seoul Mobility Show alongside the first domestic showing of the Kia PV5 production van.
