Farizon has opened its first flagship UK dealership in Park Royal, London, as Jameel Motors UK continues its rapid expansion of the Chinese electric van brand across the country.
The new site on the A406 North Circular serves as both a prime retail location and the national headquarters for Farizon Auto UK.
The opening ceremony was attended by senior executives from Jameel Motors and Farizon Auto, marking a major milestone for the Geely-owned brand’s European growth strategy.
The Park Royal team will support sole traders, SMEs and fleets as they transition to electric vans, offering tailored finance packages, fleet solutions and charging advice through ChargePoint and Hypervolt.
Customers can also access guidance on bespoke cargo-carrying setups to ensure their vans suits their needs.
A full demonstration fleet is available on site, covering all nine combinations of body style and battery option in the Farizon SV range. Visitors can also book 48-hour, no-obligation test drives to experience the van in real conditions and on their own work.
Aftersales support includes a workshop equipped with the latest diagnostic technology, two inspection ramps with space for expansion, and an on-site parts department which will hold 127 lines of the fastest moving items.
The workshop has been equipped with 6.5-tonne lifts to ensure that vehicles can be safely operated on, and additional charging points have been added to two of the ramps to allow vehicles to be charged on an 11kW supply while they are being worked on.
Parts support is also provided by DHL from a main warehouse in Peterborough, which will hold a near-complete range of parts, available within 24 hours.
Normal workshop opening hours for MoT and repairs will be from 8:30am to 5:30pm, however, there are also plans for late-night servicing through to 10pm.
More than 30 staff will be based at the new headquarters, working across sales, marketing, product and network development.
Scott Fogharty, dealer principal at Farizon Park Royal, said: “Our flagship site is a significant step in establishing strong roots for the Farizon brand in the UK. It reflects our long-term commitment to providing customers with exceptional quality of service throughout their purchase and ownership journeys, all of which is supported by first-class facilities and expertise. This opening represents just the beginning of an exciting new phase for Farizon and Jameel Motors in the UK.”
The Park Royal location becomes the sixth franchised Farizon retail site in the UK, joining Heathrow Van Centre, SMV Commercials in Street, Brian Currie Van Centre in Milton Keynes, and Rygor Auto in Reading and Oxford.
The Farizon range is also set to increase next year, with confirmation that a smaller Farizon V7E model will be added in 2026, details of which are expected in Q1.
Jameel Motors UK has invested £1.3 million in a complete refurbishment of the new dealer site. It is the distributor’s first UK dealership and is intended to set the standard for its future network.
