Ford Pro has notched up an impressive eighth successive year as market leader in Europe.
Ford recorded its highest-ever overall market share of 15% beating Renault into second position with a 14.4% market share. Ford also increased its share year-over-year in a total of eleven countries. These included Britain - where the Ford Transit Custom van was also the most popular of all vehicles - Germany, France, Italy, Spain, Greece, Ireland, Portugal, Romania, Sweden and Turkey.
“Setting a new record of eight consecutive years of European market leadership demonstrates how much our commercial customers rely on Ford’s vans and pickups to deliver for their business. As we roll out our unique platform of software, charging and services across Europe, we are determined to ensure Ford Pro remains our customers’ trusted partner for productivity,” said Hans Schep, general manager, Ford Pro, Europe.
The growth comes as Ford looks to revitalise its line-up as it prepares for electrification. The large electric Ford E-Transit is now available in all markets after its launch earlier in 2022, while details of the upcoming Ford E-Transit Custom and new Transit Custom PHEV were revealed at the Hannover IAA trade show.
Ford Pro also unveiled its integrated platform of software, charging, servicing and financing, purpose-built to accelerate the productivity and sustainability of businesses of all sizes across Europe.
Rounding off the year, Ford also unveiled the new Ford Ranger and Ford Ranger Raptor pick-up trucks. The pick-up truck platform will also be used by Volkswagen for their re-entry in the pick-up truck market with the new Volkswagen Amarok. Unsurprisingly, the Ford Ranger also marked an eighth successive years as Europe’s most popular pickup truck.
Ford Pro was Europe's commercial vehicle sales leader in 2022, marking an eighth successive year of market leadership for Ford and a new record in the industry.
The Ford Transit Custom was the best-selling one-tonne van in Europe and the best selling vehicle in the UK in 2022.
Ford's market leadership in Britain is currently 57 consecutive years.
The all-electric successor of the Transit Custom van is the E-Transit Custom, which is arriving in late 2023.
Ford Pro's new product launched in spring 2022 was the all-electric E-Transit van, which has led European monthly sales of the two-tonne EV van segment since June last year and attracted over 1,750 UK orders. They also announced a new Ford Ranger pick-up and a successor to the Ford Transit Custom PHEV.
Ford Pro is the name for the commercial vehicle division of Ford and it unveiled its integrated platform of software, charging, servicing, and financing, purpose-built to accelerate the productivity and sustainability of businesses of all sizes across Europe.
