Ineos is to partner with The Snow League to launch a series of global events.
The makers of the Ineos Grenadier and Ineos Quartermaster will co-host the inaugural event at Buttermilk in Aspen Snowmass, Colorado, on March 7-8, introducing a fresh freestyle competition format.
Founded by Olympic gold medalist Shaun White, The Snow League aims to elevate the sport with explosive drama and epic rivalries, featuring prominent athletes such as Maddie Mastro, Jiayu Liu, and Ayumu Hirano.
The Grenadier will serve as the official transport for athletes, event officials, and VIP guests.
Visitors will also have the opportunity to experience the vehicle's off-road capabilities on a specially designed mountain test track.
This partnership underscores the Grenadier's versatility, demonstrating its ability to handle challenging terrain in the comfort expected by adventure seekers.
“Partnering with INEOS Automotive is a groundbreaking step toward redefining the future of winter sports. The Grenadier’s rugged design and reliability align perfectly with the adventurous spirit of The Snow League, pushing boundaries and taking snowboarding and freeskiing to new heights," comments Shaun White, Founder of The Snow League.
Lynn Calder, CEO INEOS Automotive adds: “We know what it takes to build something from scratch and establish a brand that delivers a fresh option to those looking for something different. The Grenadier continues to break boundaries around the world and The Snow League shares our philosophy of offering an experience like no other, so we’re excited to see the action unfold on the mountains, starting in Aspen.”
The Snow League's season will continue in Yunding Secret Garden, China, in December 2025.
