Skoda has gone all "Fun" with a contemporary reimagining of one of its most distinctive models, the Felicia Fun pick-up.
The new design study, a collaboration with French stylist Julien Petitseigneur, channels the spirit of the late 1990s cult model while incorporating the brand's new 'Modern Solid' design language.
The new concept, which has striking yellow paint, draws heavily on the Felicia Fun's distinctive character.
While the original was built purely for enjoyment, this new design study aims to blend that carefree spirit with modern design principles. The concept showcases clean surfaces and bold proportions, reflecting Skoda's new design direction.
The study also features the brand’s signature Tech-Deck Face grille, flanked by slim, T-shaped LED headlights.
The original Felicia Fun was an unusual and quirky car built between 1997 and 2000 at Skoda's Kvasiny plant in the Czech Republic.
Just over 4,200 examples were produced, transforming a practical utility vehicle into a lifestyle-focused leisure car. It was instantly recognisable by its bright yellow bodywork, which was paired with colour-coded bumpers, trims and spoilers in green, orange, or yellow.
A distinctive rear spoiler on the tailgate and an unusual green frog motif on the B-pillar further added to its unique appeal. The car's most notable feature was a sliding rear partition that could be moved into the load bed to create space for two open-air seats.
The Skoda Felicia Fun pick-up is the second time in as many months that Skoda has shown its hand in the commercial vehicle space.
Last month it revealed details of the Skoda Enyaq Cargo it had made in collaboration with Strongs Plastic.
The Czech manufacturer's new concept continues the retro theme, with subtle touches that nod to the original.
The rear retains the full-width spoiler, but the trim strip in the tailgate has been replaced by a light bar that emits pink rather than red light. This neon pink is also used for wheel highlights and glass tints
On the inside there's a full-width dashboard screen with graphics styled to look like old-school video games monitors from the 1990s.
Julien Petitseigneur, the French stylist behind the design, said: “The original car was pure fun. It didn’t take itself too seriously, and it stood out in a way that few other Škodas ever have. For me, it was the obvious choice to reimagine in my spare time. I even found myself looking at buying an original while working on the sketches.”
"The Felicia Fun was unusual, but its design was relatively simple, which made adapting it to Modern Solid surprisingly straightforward. It had clean shapes and very little ornamentation, so updating it was more about proportions and details than reinventing it entirely,” Petitseigneur added.
