Farizon Auto UK has strengthened its growing dealer network with the appointment of Waterton Motor Group as its first retail partner in Wales.
The new site, Farizon Bridgend, will deliver full sales and aftersales support for the electric van brand, including servicing, parts supply and technical assistance, as the Chinese OEM continues to build momentum in the UK market.
The appointment takes Farizon’s UK network to eight dealer partners, with Waterton joining in its 40th year as a commercial vehicle specialist. The Bridgend operation has already received its first batch of all-electric SV vans and is preparing to introduce the line-up to both retail and fleet customers.
Read our Farizon SV review
A dedicated six-person team has been assigned to the Farizon business, with plans to expand headcount as demand grows. The dealership has also created a branded display area to showcase the vehicles and support customer engagement, with longer-term ambitions to develop a standalone Farizon showroom and potentially additional sites.
Leon Pesticcio, MD at Farizon Bridgend, said: “We are delighted to represent Farizon in south Wales. The all-electric SV large van combines impressive quality and value and fits perfectly with our growth plans. As we celebrate 40 years as commercial vehicle specialists, we’re excited to introduce the full Farizon line-up to our customers.”
Calum James, general manager of Farizon Auto UK, added: “Waterton Motor Group’s long-standing experience in the commercial vehicle sector makes them a strong partner for us in Wales. Their expertise and ambitious plans will play an important role in expanding our presence and supporting customers across the region.”
The Farizon SV electric van is available with three battery options of 67kWh, 83kWh and 106kWh. The Farizon SV has a WLTP range of between 177 and 247 miles, depending on specification and supports DC rapid charging at up to 140kW.
Prices start from £40,000 plus VAT including the Plug-in Van Grant.
