Jameel Motors UK has appointed Calum James as General Manager of Farizon UK.
Previously head of sales, James takes up this role with immediate effect, while a new head of sales will be appointed in due course.
James made a successful transition from the banking sector to the automotive industry, joining Jameel Motors from Mercedes-Benz UK where he held a number of roles including as head of corporate sales for Mercedes-Benz Vans.
“I have enjoyed a variety of roles within the automotive industry so far in my career, but this opportunity with Farizon UK is the most exciting challenge yet,” said James. “Setting new benchmarks across several crucial areas, the Farizon SV is a strong entrant to the electric van sector. There’s huge potential in fleet sales and the SME market, and I’m looking forward to working with my colleagues to establish Farizon as a major force in the UK van market.”
Established in 2016, Farizon Auto is the commercial vehicle division of Geely, China’s largest private vehicle manufacturer.
Importer Jameel Motors UK, is a London-based automotive distribution business and part of Jameel Motors, which is introducing the Farizon SV to the UK.
The SV is available in a range of sizes with the Farizon SV dimensions including in L1 H1, L1 H2, L2 H2, L2 H3, and L3 H3 models.
Last month, Jameel Motors UK announced plans for a flagship Farizon retail site in London’s primary industrial area, Park Royal.
A temporary sales office will operate at the site from July 2025, with the main retail and aftersales facility opening in September 2025 after a full refurbishment.
Jameel Motors UK has also secured the first partners in a nationwide franchise dealer network across the UK. Heathrow Van Centre in west London and SMV Commercials Yeovil in the south-west of England will be joined by more retail and aftersales sites in the coming months.
