New price lists for the Ford Transit Custom MS-RT reveal that the starting price for the pimped up van will begin at £49,550 excluding VAT.

The entry-level MS-RT Transit Custom is the 2-litre Ecoblue 150PS model with a 6-speed manual gearbox in L1H1 size. The entry-level price for the Transit Custom MS-RT is £49,550 without VAT rising to £59,460 with the VAT and a final VAT inclusive on the road price of £61,607 inc VAT.

The new 8-speed automatic gearbox adds £2,150 to the base price, although that does include a bump in power to the 170PS version.

Plug-in hybrid PHEV models will start at £52,580 ex VAT, using a 2.5-litre Duratec engine producing 232PS.

Also revealed is the price for the all-electric version of the E-Transit Custom MS-RT that will be Ford's most powerful van to-date. The E-Transit Custom MS-RT is priced from £60,490 for the 65kWh (usable) battery version producing a massive 210kW (282hp). The final on-the-road price takes the total to an eye-watering £74,400 - ouch!

The sportiest version of the Ford Transit Custom will also be available as a long-wheelbase model with comes at an additional £700 premium for all models.

Unsurprisingly the most expensive van in the range is the long-wheelbase electric version which costs £61,190 ex VAT with an on-the-road price of £75,240 if you're paying the VAT.

In addition to the heavily revised body work that features an aerodynamic front bumper, side skirts, motorsport-inspired rear spoiler optimised for airflow and downforce, LED light strip between the headlights, wider wheelarches and special anthracite 19-inch alloy wheels, Transit Custom MS-RT models also get a unique interior.

The MS-RT Transit Custom interior gets sporty new front seats made from a non-animal Eco-Leather, along with a handful of MS-RT logos and snazzy blue stitching. To really make it stand out, it will also be available in signature MS-RT launch colours with vivid Yellow Green and MS-RT Blue.

Ford gave the first public airing of next year’s Ford E-Transit Custom along with details of the next-generation Transit Custom range which will include PHEV and new EcoBlue diesel vans.

The Ford E-Transit Custom will have a 380km range and support 125 kW fast charging, while the new Custom PHEV uses a similar powertrain to the Kuga PHEV with a 2.5-litre petrol engine combined with a 11.8kWh battery to give 57km of electric-only range.

New Transit Custom diesel engines will range from 108hp to 167hp with a new 8-speed auto gearbox joining the range along with an all-wheel-drive option. All next-generation Transit Custom vans will get the Ford Pro range of software and connected service which include Ford Pro Telematics.

Like its larger sibling, the Ford E-Transit, the Ford E-Transit Custom will be built in Turkey.

Ford also announced plans for its new Ford Pro Upfit Integration System an interface module that establishes a direct connection to the electrical system allowing conversions to be controlled via the 13-inch SYNC 4 touchscreen rather than though bolt-on switchgear. It is hoped that this will speed up the delivery time of conversions as well as improving reliability as converters won’t have to modify the cab area or splice into factory wiring.

Speaking about the new Transit Custom PHEV, Ford Pro CEO, Ted Cannis said: “Not all of Europe was ready with the charging infrastructure or facilities to go completely electric. In Eastern Europe, Southern Europe, there are places where it's not a solution yet because it's just not available.

"If you have dense urban zones, still where you don't have the infrastructure in place, the plug in hybrid allows you to enter the city, like in London, and then you can go out and do a lot of distance. I think getting this bridge to full electrification in the near term, you have to have those decisions that's why to lead the market from end-to-end in Europe we really thought we needed the whole gamut during this period of transition.”