A promotional vehicle wrap can be one of the best investment you can make in your business but there are plenty of things to consider before engaging a vehicle wrapping service.
It's well-known that a van is your mobile business card, but aside from some signwriting to give potential customers your name and phone number, a distinctive vehicle wrap can make you stand out, improve your image and protect your van and it's residual value.
The opportunity to transform your van into a powerful mobile advertisements should not be overlooked, and vehicle wrapping services offer a cost-effective and impactful method of enhancing brand visibility and projecting a professional image to your future customers.
Gone are the days when vehicle liveries were limited to simple painted logos. Modern promotional vehicle wrap technology allows for full-colour, high-resolution graphics to be applied seamlessly to the contours of vans, creating a dynamic and eye-catching mobile billboard.
While the initial investment in a promotional vehicle wrap might seem significant, it's important to consider the long-term benefits these wraps can have, as well as the cost-effectiveness compared to other forms of advertising.
The cost of van wrapping can vary depending on several factors, including the size and complexity of the design. There's also the quality of the materials used, and the expertise of the vehicle wrapping services provider. But you don't have to be a multi-national fleet to get your van wrapped.
Generally, a full van wrap can range from £2,000 to £2,500. Although this may be higher than applying simple decals, the visual impact and the level of brand representation achieved with a full promotional vehicle wrap are considerably greater.
Investing in high-quality materials is essential, as they offer better durability, colour vibrancy, and resistance to fading, ensuring your promotional vehicle wrap continues to look professional for years to come. A high quality wrap will also protect your vehicle's paintwork, unveiling a blemish-free body when it's time to sell.
Although vehicle wraps are stuck on extremely well to your van, they are also designed to be easily removed. Paying for a premium wrap will ensure that not only the finished result is flawless, but also that come time to remove it there is no damage to the paint below.
The importance of a getting a well-executed vehicle wrapping service for light commercial vehicles cannot be overstated.
With the working life of a van getting increasinlgy extended, and with businesses working even harder, travelling through various locations and encountering a diverse audience, it's important to do it right. Each journey presents an opportunity to reinforce brand awareness and generate valuable leads. A van cab be the greatest marketing tool you possess. It can also be your worst, if it looks untidy or damaged.
A professionally designed promotional vehicle wrap acts as a constant advertisement, reaching potential customers in places where traditional advertising might not. Best of all, once it's paid for, the on going advertising is free.
A professionally designed and applied promotional vehicle wrap acts as a mobile billboard, turning your vans into instantly recognisable brand ambassadors.
Unlike static advertising, your branded vehicles travel throughout your area, reaching a diverse audience multiple times a day.
This constant exposure can enhance brand recall and recognition, with a visually striking wrap, incorporating your logo, colours, and key messaging, can also help you to stand out from competitors.
Although the initial outlay for vehicle wrapping might seem like a lot, when you think about it over the life of a vehicle it's actually not all that much.
On top of that it's also a highly cost-effective advertising solution.
Compared to the recurring costs of traditional advertising like print, radio, or digital ads on social media, a vehicle wrap provides continuous brand exposure with no ongoing costs.
Marketing people say it delivers a high return on investment through consistent brand visibility, so who are we to argue.
The appearance of your company vehicles directly reflects on your business's professionalism and credibility.
A clean, well-maintained van featuring a high-quality promotional vehicle wrap projects an image of reliability and attention to detail. That can boost customer trust and confidence in your services.
You probably operate within a specific geographical area. A vehicle wrap with your business details makes it even more obvious to those local customers that you are in their area.
Every journey becomes an opportunity to connect with potential customers in their own neighbourhoods.
Beyond the branding benefits, a vehicle wrapping service also provides a practical advantage by acting as a protective layer for your van's original paintwork.
The vinyl material shields the paint from scratches, stone chips, and UV damage, helping to preserve the vehicle's condition. This could make a big difference when it comes to the residual value of your van, or those pesky return conditions leasing companies impose. In other words, a wrap could save you thousands even at the end of your van's working life.
When selecting a provider for vehicle wrapping services, it's really imporant to look beyond the price.
You need to make sure you are using an experienced professional, who use high-quality materials and offers design support.
Many reputable companies have in-house design teams who can help translate your brand identity into a promotional vehicle wrap. They will consider factors such as legibility, colour psychology, and the overall impact of the design on the specific vehicle model.
Make sure they offer a warranty, and don't be afraid to ask for aftercare advice.
Providers should offer a warranty against fitting errors, and they'll want to give you proper cleaning techniques, because blasting it with a power washer from one-inch away isn't always the best idea.
