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Isuzu has teased pick-up truck fans with a show version of a Isuzu D-Max AT37 pick-up truck.
Although only a show concept of what a D-Max with 37-inch diameter tyres would look like, the D-Max AT37 could become another series production model if it gets a warm reception at the CV Show.
Shown in a stunning blue, the heavily modified show truck from Arctic Trucks builds on the success of the D-Max AT35 with an even higher ride height and more extreme looks.
As well as larger wheels and tyres with flared wheelarches, the AT37 gets powerful front spotlights and a winch. There's a contrasting proctive black bonnet strip which adds even more aggression to the front end. While at the rear there's a well-appointed storage box with silding draws and expedition roof rack, supporting a pop-up tent.
The AT37 gets 37” BFGoodrich KM3 Mud-Terrain tyres, along with an advanced 10-position adjustable Arctic Trucks Bilstein performance suspension system. Overall it is 140mm taller than the standard D-Max range.
The extensive Arctic Trucks re-engineering isn't just limited to the appearance, tyres and suspensions, there are also changed underneath with a reinforced frame and extended side steps.
Although there's no set plans to make the AT37 it follows on from Isuzu's relationship with Arctic Trucks and the D-Max AT35 model. The flagship pick-up truck model in the D-Max range has sold more than 1200 units last year, despite being one of the most expensive pick-up trucks on sale at a starting price of £51,000 ex VAT. That's Ford Ranger Raptor V6 territory.
The success of the AT35 could lead to the AT37 being a regular feature on the price list of Isuzu D-Max models of years to come.
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Show concept Isuzu D-Max AT37 could make it onto the price list of the D-Max range as AT35 sees growing success.
Isuzu’s has revealed an eye-catching new prototype pick-up truck, the Isuzu D-Max AT35 Arctic Truck.
The new D-Max is easily identified by a bold exterior redesign, the horizontal bonnet and vertical front face giving it a more powerful stance.
The interior has seen a substantial upgrade, with soft-touch plastics giving it a more upmarket feel. A new 4.2in colour Multi-Information Display, which incorporates infotainment, parking sensors and system health checks, dominates the revised dashboard. The steering wheel is now fully adjustable, and a speed-sensitive electronic power steering system is now standard.
New D-Max is powered by a 1.9-litre 162hp (360Nm) Euro-6D Diesel engine, matched to either manual or automatic transmissions. The latter has been upgraded, with 25% quicker shifts. Brakes, suspension and cab mounts have also all be revised, and a Stop & Start system now comes as standard.
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The new truck, which has a 3.5-tonne towing capacity and a payload of up to 1,120kg, is available with three cab lengths (Single, Extended and Double), three ranges (Business, All-purpose and Adventure) and four trim levels (Utility, DL20, DL40 and V-Cross). The Isuzu D-Max AT35 Arctic Truck will be added to the range next spring. Isuzu anticipates that the V-Cross Double Cab will be the best seller.
The D-Max AT35 is likely to compete against the top of the range Ford Ranger which is the Ford Ranger Raptor. It also gets specialist suspension and has a tougher appearance.
All D-Max are offered with a 125,000 mile five-year warranty.
