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Isuzu has teased pick-up truck fans with a show version of a Isuzu D-Max AT37 pick-up truck.

Although only a show concept of what a D-Max with 37-inch diameter tyres would look like, the D-Max AT37 could become another series production model if it gets a warm reception at the CV Show.

Shown in a stunning blue, the heavily modified show truck from Arctic Trucks builds on the success of the D-Max AT35 with an even higher ride height and more extreme looks.

light bar

As well as larger wheels and tyres with flared wheelarches, the AT37 gets powerful front spotlights and a winch. There's a contrasting proctive black bonnet strip which adds even more aggression to the front end. While at the rear there's a well-appointed storage box with silding draws and expedition roof rack, supporting a pop-up tent.

The AT37 gets 37” BFGoodrich KM3 Mud-Terrain tyres, along with an advanced 10-position adjustable Arctic Trucks Bilstein performance suspension system. Overall it is 140mm taller than the standard D-Max range.

The extensive Arctic Trucks re-engineering isn't just limited to the appearance, tyres and suspensions, there are also changed underneath with a reinforced frame and extended side steps.

rear view of the D-Max AT37

Although there's no set plans to make the AT37 it follows on from Isuzu's relationship with Arctic Trucks and the D-Max AT35 model. The flagship pick-up truck model in the D-Max range has sold more than 1200 units last year, despite being one of the most expensive pick-up trucks on sale at a starting price of £51,000 ex VAT. That's Ford Ranger Raptor V6 territory.

The success of the AT35 could lead to the AT37 being a regular feature on the price list of Isuzu D-Max models of years to come.

D-Max AT37 tyre

Read more from The CV Show 2024

Isuzu’s has revealed an eye-catching new prototype pick-up truck, the Isuzu D-Max AT35 Arctic Truck.

The new D-Max is easily identified by a bold exterior redesign, the horizontal bonnet and vertical front face giving it a more powerful stance.

The interior has seen a substantial upgrade, with soft-touch plastics giving it a more upmarket feel. A new 4.2in colour Multi-Information Display, which incorporates infotainment, parking sensors and system health checks, dominates the revised dashboard. The steering wheel is now fully adjustable, and a speed-sensitive electronic power steering system is now standard. 

New D-Max is powered by a 1.9-litre 162hp (360Nm) Euro-6D Diesel engine, matched to either manual or automatic transmissions. The latter has been upgraded, with 25% quicker shifts. Brakes, suspension and cab mounts have also all be revised, and a Stop & Start system now comes as standard. 

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The new truck, which has a 3.5-tonne towing capacity and a payload of up to 1,120kg, is available with three cab lengths (Single, Extended and Double), three ranges (Business, All-purpose and Adventure) and four trim levels (Utility, DL20, DL40 and V-Cross). The Isuzu D-Max AT35 Arctic Truck will be added to the range next spring. Isuzu anticipates that the V-Cross Double Cab will be the best seller. 

The D-Max AT35 is likely to compete against the top of the range Ford Ranger which is the Ford Ranger Raptor. It also gets specialist suspension and has a tougher appearance.

All D-Max are offered with a 125,000 mile five-year warranty. 

Isuzu D-Max AT35 Arctic Truck
Isuzu D-Max AT35 Arctic Truck

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