Home » News » Wild new Isuzu D-Max AT37 pick-up truck could be next

Wild new Isuzu D-Max AT37 pick-up truck could be next

April 23, 2024

Isuzu has teased pick-up truck fans with a show version of a Isuzu D-Max AT37 pick-up truck.

Although only a show concept of what a D-Max with 37-inch diameter tyres would look like, the D-Max AT37 could become another series production model if it gets a warm reception at the CV Show.

Shown in a stunning blue, the heavily modified show truck from Arctic Trucks builds on the success of the D-Max AT35 with an even higher ride height and more extreme looks.

light bar

As well as larger wheels and tyres with flared wheelarches, the AT37 gets powerful front spotlights and a winch. There's a contrasting proctive black bonnet strip which adds even more aggression to the front end. While at the rear there's a well-appointed storage box with silding draws and expedition roof rack, supporting a pop-up tent.

The AT37 gets 37” BFGoodrich KM3 Mud-Terrain tyres, along with an advanced 10-position adjustable Arctic Trucks Bilstein performance suspension system. Overall it is 140mm taller than the standard D-Max range.

The extensive Arctic Trucks re-engineering isn't just limited to the appearance, tyres and suspensions, there are also changed underneath with a reinforced frame and extended side steps.

rear view of the D-Max AT37

Although there's no set plans to make the AT37 it follows on from Isuzu's relationship with Arctic Trucks and the D-Max AT35 model. The flagship pick-up truck model in the D-Max range has sold more than 1200 units last year, despite being one of the most expensive pick-up trucks on sale at a starting price of £51,000 ex VAT. That's Ford Ranger Raptor V6 territory.

The success of the AT35 could lead to the AT37 being a regular feature on the price list of Isuzu D-Max models of years to come.

D-Max AT37 tyre

Read more from The CV Show 2024

Written by: thevanreviewer 

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