Isuzu has teased pick-up truck fans with a show version of a Isuzu D-Max AT37 pick-up truck.
Although only a show concept of what a D-Max with 37-inch diameter tyres would look like, the D-Max AT37 could become another series production model if it gets a warm reception at the CV Show.
Shown in a stunning blue, the heavily modified show truck from Arctic Trucks builds on the success of the D-Max AT35 with an even higher ride height and more extreme looks.
As well as larger wheels and tyres with flared wheelarches, the AT37 gets powerful front spotlights and a winch. There's a contrasting proctive black bonnet strip which adds even more aggression to the front end. While at the rear there's a well-appointed storage box with silding draws and expedition roof rack, supporting a pop-up tent.
The AT37 gets 37” BFGoodrich KM3 Mud-Terrain tyres, along with an advanced 10-position adjustable Arctic Trucks Bilstein performance suspension system. Overall it is 140mm taller than the standard D-Max range.
The extensive Arctic Trucks re-engineering isn't just limited to the appearance, tyres and suspensions, there are also changed underneath with a reinforced frame and extended side steps.
Although there's no set plans to make the AT37 it follows on from Isuzu's relationship with Arctic Trucks and the D-Max AT35 model. The flagship pick-up truck model in the D-Max range has sold more than 1200 units last year, despite being one of the most expensive pick-up trucks on sale at a starting price of £51,000 ex VAT. That's Ford Ranger Raptor V6 territory.
The success of the AT35 could lead to the AT37 being a regular feature on the price list of Isuzu D-Max models of years to come.
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