Kia and LG Electronics have announced a partnership to collaborate on mobility space solutions, starting with their new van.
The PBV (Platform Beyond Vehicle) range, which will launch later this year with the new Kia PV5 van, will be the base for a new mobile work and recreational spaces, incorporating home appliances from the electronics giant.
The two companies have signed a Memorandum of Understanding during the 2025 Seoul Mobility Show, in Goyang, South Korea. Also unveiled is a concept model for how the collaboration might work.
The MOU signing ceremony was attended by Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia, and Lyu Jae-cheol, president of the LG Home Appliance Solution Company.
The agreement brings together Kia’s PBV technology and LG’s expertise in AI solutions, together the companies aim to offer customised space experiences for users.
The solutions will be tailored to different lifestyles and work needs, integrating home appliances into Kia vans. Kia says this will enable users to transform the vehicle into a personalised office, studio, lounge or other space.
Two PV5 Spielraum concept models were revealed at the show. The word ‘Spielraum’ is German for ‘play space’.
“By offering mobility space solutions that combine automobiles with home appliances, we aim to lead a transformative shift in customers’ lifestyles,” said Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia.
“This partnership with LG Electronics advances the core value of PBVs, contributing to a new mobility paradigm where vehicles evolve into personalised spaces for living and working.”
The Spielraum Studio concept is aimed at solo entrepreneurs who travel frequently, requiring both workspace and storage. It gets LG’s AI-powered home appliances like smart mirrors, and coffee machines, which are integrated into the PV5’s interior.
Spielraum Glow cabin concept is designed to cater to the growing demand for car picnic experiences and gets appliances such as refrigerators, lightwave ovens, and a wine cellar.
The two companies are working together to bring the concept models to market in the second half of 2026.
Kia has previously announced it will collaborate with Samsung, and car sharing giant Uber, in the development of its new van range.
The Kia PV5 will launch later this year, with the Kia PV7 due in 2027 and the Kia PV9 scheduled for 2029.
